Stocks are ownership certificates of a specific company. When you own a stock, its corresponding value represents your share or partial ownership of the company.
Stocks let you own a piece of a company's future. They're available for a wide variety of industries-so you can tap into your knowledge of specific businesses, or help you to diversify your portfolio.
Growth Potential
While stock performance changes over time, successful stocks can help your money grow-at times, they can even outrun inflation.
Income
Some stocks pay regular dividends-that's income you can keep or reinvest.
Flexibility
Since stocks trade by the millions every day, you can move quickly when you're buying or selling.